If it ain't broken break it anyway

A few years back I was approached about an ECD role with a digital agency.

I was CD at Wunderman at the time and loved working there. So I wasn't all that interested in the job.

But they were very interested in me.

So I went for the interview which took place over beers.

Then another. And another.

At the third interview the MD ask me about my ideation methodology.

That was when I knew the agency wasn't for me.

I liked the guys and their agency but I knew from that question that I wouldn't be the right fit for them.

Yes there are many proven techniques for having ideas. But sometimes you just have to be prepared to show up and break things.