Monday, May 02, 2016
Friday, April 29, 2016
I have absolutely no idea what kind of super secret African ingredients are in Guinness Africa but man oh man I think I need a bottle right now. What a little cracker of a film!
Thursday, April 28, 2016
Brainstorm of brain fade?
They always sound like a good idea. But sooner or later I find myself sitting with a group of people in a room wondering what on earth I'm doing there.
Knocking ideas around with a collaborator or colleague always helps make ideas happen.
Not in my experience.
Sure they produce ideas. But better than I could come up with at the pub with an art director?
I think not.
Wednesday, April 27, 2016
Draplin - The book
Tuesday, April 26, 2016
Monday, April 25, 2016
AC Milan and The Haka
AC Milan. 18 Italian titles. 5 Italian cups. 7 times champions of Europe.
And they go and do something as dumb, lame and culturally insensitive as this stunt for Nivea.
Surely they don't need the money that badly. Do they?
Friday, April 22, 2016
Kobe the conductor
Baseball. Gridiron. Basketball.
I have no interest in American sports.
And yet I absolutely love when Nike make ads about it.
This farewell Kobe Bryant spot is a great case in point.
You don't need to know who he is or what sport he plays.
It's obvious he's one of those players that's so good that everyone that hates him also has a begrudging respect for him.
Nice one Nike!
Thursday, April 21, 2016
Here we go again...
In fact you could say some things never change.
Why is it like this?
Well if I knew the answer I'd tell you.
But I don't. So just enjoy this small selection from an even bigger selection from Canva Design School.
Wednesday, April 20, 2016
Agency life reimagined as a series of Attenborough style wildlife documentaries by US agency The Variable.
Tuesday, April 19, 2016
A copywriting computer?
Creative types like myself generally feel pretty safe in what we do as computers can't do what we do.
Well not yet anyway...
A company called Persado has been developing (or should I say has developed) software that can write what co-founder Assaf Baciu refers to as cognitive content.
I honestly have no idea what cognitive content is by according to Baciu it's copywriting that is primed to get people engaged.
Based on my experience that's exactly what the job description of a copywriter says a copywriter does.
The Persado algorithm must have something going for it as no less than Goldman Sachs recently led a $30,000,000 round of investment in it.
I wouldn't be surprised to see more and more of this sort of thing in the future. However I doubt it's going to replace real copywriters.
It may take a lot of low end copywriting jobs.
But truly creative writers, those who know how to entice and engage by thinking differently will always have a role in the marketing mix.