Friday, July 03, 2015

Don't let ink run out

Gorgeous campaign in a generally dull category by Ogilvy Colombia.

When you think about it the possibilites for ideas based on colour or lack thereof are infinite.

So how come nobody thought of doing something this fun before?



Thursday, July 02, 2015

Back yourself


Wednesday, July 01, 2015

A word from The Guvnor

Dave Trott. The wise old man of what we fondly refer to as Adland. Here's what he has to say about Cannes:

"Ad festivals prevent creativity. 

You’re not doing advertising for six million people in the street anymore, but for ten people on the jury, and for a few clients. 

You win an award, because then Martin Sorrell will give you a raise, and Martin Sorrell can go and tell Unilever that he won an award, and Unilever will maybe give him another piece of digital business. 

How has that got anything to do with the job we’re supposed to be doing?"

Tuesday, June 30, 2015

Ogilvy + Kardashian

I lost interest in Cannes as an advertising festival about five years ago.

Not exactly sure why.

Probably a combination of ridiculously exorbitant entry fees and inane social media coverage during the event itself.

But it was when I saw Ogilvy tweeting Kim Kardashian quotes last week that I knew my love for Cannes was well and truly over.

Seriously. Kim Kardashian!?

Monday, June 29, 2015

Damn good advice



Friday, June 26, 2015

Chef vs Creative Director

     

Fascinating talk by David Chang from the restaurant Momofuku.

So many of the points he makes resonated with me as a creative director.

Compromise. Sacrifice. Failure. And every now and again feeling like you wanna be sick.

The similarities are uncanny.
    

Thursday, June 25, 2015

Have you got an ad-blocker?

A new survey by Reuters has found that almost 40% of people in the UK use an internet ad blocker.

And who can blame them?

Ads on the internet are bloody annoying.

M-recs. Leaderboards. Standard banners. Skyscrapers. Buttons. Homepage takeovers.

Bloody ads are bloody everywhere on the internet.

I work in advertising and yet I have an ad-blocker installed.

Says it all really.

Wednesday, June 24, 2015

A QR code worth scanning

There's a lot of coverage these last few days on the story of the man in Germany who scanned the QR code on a bottle of Heinz ketchup that took him to a porn site rather than the promo site.

If you've heard about the story (and you probably have) you'll know that the domain for the Heinz promo had been allowed to expire and the porno site had taken it over.

What's fascinating me about this story isn't the link to the porn site. Or that Heinz let the url expire.

Nope. What's fascinating me is the fact that someone actually scanned a QR code.

And it was a worthwhile experience! 

Tuesday, June 23, 2015

Attention hacking



I've been reading about and enjoying the work (and life) of Faris for what must surely be about ten years now.

Fingers crossed I'll get to actually meet him one day.

Anyway this brief talk he recently gave for PSFK is a cracker.

So grab a coffee and prepare to have your attention hacked.

Monday, June 22, 2015

Consuming media

Zenith Optimedia have just released their Media Consumption report.

According to the report the average person will spend 492 minutes a day consuming media.

That's in excess of eight hours!

A primary driver for this, obviously, is the increase in media consumed via the internet.

From 2010 to 1014 the amount of time spent on the internet practically doubled from just under and hour a day to almost 110 minutes a day.

What's most startling about these stats to me is that the amount of time spent consuming media is pretty similar to the amount of time in an average working day.

No wonder we're all so damn tired!