Wednesday, September 24, 2014
Tuesday, September 23, 2014
Brand meme overkill
Monday, September 22, 2014
What makes Guinness so special?
For me Guinness is one of the world's greatest brands. Yet it's a drink that's hard to love for many people.
Anyway I love it. And I'm proud to say I worked on it when I was in London.
I also visited the brewery in Dublin on my 40th birthday.
So I think you can imagine how much I love this brand film with a seriously good narration by Cillian Murphy.
Friday, September 19, 2014
The Ice Bucket Challenge
It's like everyone is either doing it or writing about it.
Except in the boardrooms of corporations where half arsed marketeers are currently struggling to come up with their very own 'ice bucket' viral.
Thursday, September 18, 2014
The breath holder
This has to be the nicest ad I've seen for this category.
Really simple. Really sweet. And really powerful.
Wednesday, September 17, 2014
Let me be brief
Gotta say I like the look of this film.
In fact I'm hanging out for it so I can play it for my colleagues at work.
And if Mr Frank Gehry himself says a good brief is important then why oh why do we continue to put up with substandard ones?
Tuesday, September 16, 2014
Should you check your email?
Monday, September 15, 2014
How they make Crayolas
This afternoon I had to go with my son the the art supply store to pick up some art supplies.
Used to be he was happy with a set of felt tip pens or a box of Crayolas. Not anymore.
Anyway wandering the store choking on some of the prices I couldn't thinking back to how much Max loved Crayolas when he was little.
Which may explain why I enjoyed this little film so much.