Thursday, October 08, 2015

Almost Wes Anderson

There's more Wes Anderson in this short for Georgetown Opticians than you'd find in an actual Wes Anderson film.

It's a little too long but seriously charming.

My dog just ate my favourite pair of glasses. Pity I don't live anywhere near Georgetown! 

Wednesday, October 07, 2015

VW and truth in advertising

In particular pay attention to point number three.

Not you Mr Copywriter.

I'm talking to you Mr Client. 

Tuesday, October 06, 2015

Not so cheesy Panda

I was at a brand workshop the other day where the facilitator screened a series of ads by Panda.

It's a cheese brand from Egypt. And they sure as hell know how to differentiate themselves in the crowded dairy cabinet. 

Monday, October 05, 2015

Mobile ads eat data

I wrote recently about ad blockers.

They're now making their way onto our phones.

Of course what many people forget is it's not the ads we hate. It's the bad, annoying and intrusive ads.

Make 'em good and we're happy to look at them.

Anyway it turns out that on a mobile phone ads can chew up a large part of your data allowance.

Now that's really annoying.

For more on this take a look at this New York Times article

Friday, October 02, 2015

Beckham meets Corden

David Beckham and James Corden. Together at last. Just don't expect to find the product in stores any time soon. 

Thursday, October 01, 2015

Random is good

Found this on a Tumblr.

It made me laugh. A lot.

No idea why to be honest.

It just did.

Much like a lot of great advertising.

Well I think so anyway! 

Wednesday, September 30, 2015

Dance and buy on eBay

Extraordinarily cute campaign for eBay from GS&P. Nice to see one of the big internet brands doing fun ads rather than those pretentious manifesto pieces beloved of the likes of Air BnB etc.

Tuesday, September 29, 2015

Faris Yakob says;

Monday, September 28, 2015

The app effect

From 500 apps to a million in just seven years. That's some serious growth right there. 

Friday, September 25, 2015

The modern world

Used to be when I was young a creative team showed their work to their CD or Group Head and that was pretty much it.

Yes of course the account service people needed to see the work. But the CD was the only opinion that mattered.

The CD offered their opinion. And the team acted upon it.

This ensured ideas were clear, strong and very single minded.

Try showing the exact same piece of work to multiple stakeholders and you'll end up with multiple opinions.

Which results in confused and frustrated creatives.

And watered down wallpaper ideas.

Such is the modern world...