Tuesday, August 04, 2015

Clean thinking

Print ads for a stan remover.

Classic student folio / scam ad territory.

But I'm putting my prejudice aside fore a moment because I really like this campaign.

It's from Bolivia but I have no idea who the agency is.


Monday, August 03, 2015

Sean Cummins phone...

Not content with building two successful Aussie agencies bearing his name, Sean Cummins is now strutting his stuff on the global stage.

I spent a couple of years working with him and despite what his detracters may say (generally anymously on social media) he's a razor sharp adman who really knows his stuff.

This week the industry site Digiday asked a handful of industry names to tell them about their mobile phone homescreen.

As you would expect they all had Apple phones. Except Sean.

When I worked with him he was the only person I knew with a Blackberry. Seems he's now switched to a Samsung.

He also uses a PC rather than a Mac.

Which reminds me of the old Hegarty saying about zigging when others are zagging.

Perhaps that the secret to his success?

Friday, July 31, 2015

Everyone was creative once



What a beautiful ad. Shame it's wasted on a boring HP PC. 

Thursday, July 30, 2015

It just doesn't fit

I remember working on a genuine parts brief a few years back.

For Nissan I think.

Anyway it was a serious struggle to crack an idea.

Which may explain why love this campaign by Canadian agency Wax so much.


Wednesday, July 29, 2015

These taste dirty

I used to love Spangles as a kid.

Not sure if they still make them in the UK anymore. But man oh man what a great name for a confectionery product.

However...

Who on earth was the fear mongering genius who decided that "double wrapped to keep the dirt out" was a good proposition?

Most ridiculous product benefit I've ever heard. Ever. 

Tuesday, July 28, 2015

David & Emily in conversation



Nice chat with David Droga and Emily Anderson from Ogilvy about the creative opportunities offered by online video. Well worth five minutes out of your day. 

Monday, July 27, 2015

In a nutshell



Friday, July 24, 2015

No argument from me


Thursday, July 23, 2015

Alicia the badass



Maybe it's because I'm a man but I just don't get the point of this ad.

I know we have issues with female body image and stuff in the media.

But really.

Are women actually gonna run down to the shops and buy a pair of Levis because Alicia Keys say they're badass?

Doubt it.

But then again I'm a man. So what would I know?

Wednesday, July 22, 2015

Less talking more doing

This venn diagram is three years old. It's still as valid as the day it was created.